Reducing search time for a Wellness professional by 97%
Reducing search time for a Wellness professional by 97%
Redesigning the NFA Website
Reducing search time for a Wellness professional by 97%
NFA is the largest independent Free Fire championship in Brazil. As a key reference for the competitive community, its digital platform needed to reflect the brand’s scale and operate consistently across multiple regions and languages.
NFA is the largest independent Free Fire championship in Brazil. As a key reference for the competitive community, its digital platform needed to reflect the brand’s scale and operate consistently across multiple regions and languages.
Categories
Categories
Wellness
Wellness
App
App
Year
Year
2026
2026
Role
Role
Product Designer
Product Designer
Client
Client
Unio
Unio
• THE PROBLEM
Finding qualified wellness professionals is a time-consuming process that can take 1 to 4 weeks.
Finding qualified wellness professionals is a time-consuming process that can take 1 to 4 weeks.
It often relies on personal referrals, scattered information across social media, and slow communication, leading to uncertainty around pricing and, in many cases, dissatisfaction after hiring.
It often relies on personal referrals, scattered information across social media, and slow communication, leading to uncertainty around pricing and, in many cases, dissatisfaction after hiring.
I performed quantitative research on NFA’s Instagram, where the audience is most engaged, collecting feedback on issues with the previous site and desired features for the new site.
Key findings:
• Users returned to Instagram for basic information because the site didn’t clearly centralize content.
• Lack of visual differentiation between tournaments caused confusion about which tournament was being accessed.
• Competitive benchmarking: I analyzed LCS, CBLOL, FFWS, and Liquipedia to understand how major leagues structure multi-tournament experiences and organize complex data accessibly.
63.6% don’t know the price before the first contact,
100% of drop-offs happen due to late price discovery, and the current process leads to post-hiring regret in approximately 40% of cases.
• THE SOLUTION
teste testeteste
teste testeteste
Unio aims to reduce frustration during the hiring process by simplifying, speeding it up, and making it even more transparent for users.
Unio aims to reduce frustration during the hiring process by simplifying, speeding it up, and making it even more transparent for users.
I performed quantitative research on NFA’s Instagram, where the audience is most engaged, collecting feedback on issues with the previous site and desired features for the new site.
Key findings:
• Users returned to Instagram for basic information because the site didn’t clearly centralize content.
• Lack of visual differentiation between tournaments caused confusion about which tournament was being accessed.
• Competitive benchmarking: I analyzed LCS, CBLOL, FFWS, and Liquipedia to understand how major leagues structure multi-tournament experiences and organize complex data accessibly.
63.6% don’t know the price before the first contact,
100% of drop-offs happen due to late price discovery, and the current process leads to post-hiring regret in approximately 40% of cases.
• RESEARCH
How I conducted the research and why
How I conducted the research and why
I conducted a two-phase study to validate the problem and deeply understand user pain points.
Survey:
With 12 respondents to quantify behaviors such as search time, discovery sources, and price awareness.
Interviews:
With 5 participants to uncover motivations, frustrations, decision-making processes, and regrets.
I conducted a two-phase study to validate the problem and deeply understand user pain points.
Survey:
With 12 respondents to quantify behaviors such as search time, discovery sources, and price awareness.
Interviews:
With 5 participants to uncover motivations, frustrations, decision-making processes, and regrets.
I performed quantitative research on NFA’s Instagram, where the audience is most engaged, collecting feedback on issues with the previous site and desired features for the new site.
Key findings:
• Users returned to Instagram for basic information because the site didn’t clearly centralize content.
• Lack of visual differentiation between tournaments caused confusion about which tournament was being accessed.
• Competitive benchmarking: I analyzed LCS, CBLOL, FFWS, and Liquipedia to understand how major leagues structure multi-tournament experiences and organize complex data accessibly.
68,5%
68,5%
68,5%
did not know the price before the first contact
did not know the price before the first contact
66,7%
66,7%
66,7%
trust hiring a professional based on online reviews
trust hiring a professional based on online reviews
83,3%
83,3%
83,3%
Feel more confident if had an introduction video
Feel more confident if had an introduction video
70,2%
70,2%
70,2%
Found professionals through referrals
Found professionals through referrals
• DESIGN DECISIONS
How I conducted the research and why
How I conducted the research and why
I conducted a two-phase study to validate the problem and deeply understand user pain points.
Survey:
With 12 respondents to quantify behaviors such as search time, discovery sources, and price awareness.
Interviews:
With 5 participants to uncover motivations, frustrations, decision-making processes, and regrets.
I conducted a two-phase study to validate the problem and deeply understand user pain points.
Survey:
With 12 respondents to quantify behaviors such as search time, discovery sources, and price awareness.
Interviews:
With 5 participants to uncover motivations, frustrations, decision-making processes, and regrets.
I performed quantitative research on NFA’s Instagram, where the audience is most engaged, collecting feedback on issues with the previous site and desired features for the new site.
Key findings:
• Users returned to Instagram for basic information because the site didn’t clearly centralize content.
• Lack of visual differentiation between tournaments caused confusion about which tournament was being accessed.
• Competitive benchmarking: I analyzed LCS, CBLOL, FFWS, and Liquipedia to understand how major leagues structure multi-tournament experiences and organize complex data accessibly.
68,5%
68,5%
68,5%
did not know the price before the first contact
did not know the price before the first contact
66,7%
66,7%
66,7%
trust hiring a professional based on online reviews
trust hiring a professional based on online reviews
83,3%
83,3%
83,3%
Feel more confident if had an introduction video
Feel more confident if had an introduction video
70,2%
70,2%
70,2%
Found professionals through referrals
Found professionals through referrals
