CASE | UNIO
CASE | UNIO
Reducing the wellness hiring journey from weeks to minutes
Reducing the wellness hiring journey from weeks to minutes
Reducing the wellness hiring journey from weeks to minutes
Unio is a unified wellness platform that helps people find and hire the right professional, without the scattered search, hidden pricing, and uncertainty that define how this market works today.
Unio is a unified wellness platform that helps people find and hire the right professional, without the scattered search, hidden pricing, and uncertainty that define how this market works today.
Unio is a unified wellness platform that helps people find and hire the right professional, without the scattered search, hidden pricing, and uncertainty that define how this market works today.
Categories
Categories
Wellness
Wellness
App
App
Year
Year
2026
2026
Role
Role
Product Designer
Product Designer
Client
Client
Unio
Unio
• THE PROBLEM
Finding a qualified wellness professional can take 1 - 4 weeks and still end in regret
Finding a qualified wellness professional can take 1 - 4 weeks and still end in regret
Finding a qualified wellness professional can take 1 - 4 weeks and still end in regret
The process today relies on personal referrals, scattered Instagram profiles, and slow back-and-forth messaging.
By the time a user discovers the price, they've already invested time building expectations. When it doesn't match, they drop off, or worse, hire anyway and feel let down.
68,5% don’t know the price before the first contact, 100% of drop-offs happen due to late price discovery, and the current process leads to post-hiring regret in approximately 40% of cases.
The process today relies on personal referrals, scattered Instagram profiles, and slow back-and-forth messaging.
By the time a user discovers the price, they've already invested time building expectations. When it doesn't match, they drop off, or worse, hire anyway and feel let down.
68,5% don’t know the price before the first contact, 100% of drop-offs happen due to late price discovery, and the current process leads to post-hiring regret in approximately 40% of cases.
The process today relies on personal referrals, scattered Instagram profiles, and slow back-and-forth messaging.
By the time a user discovers the price, they've already invested time building expectations. When it doesn't match, they drop off, or worse, hire anyway and feel let down.
68,5% don’t know the price before the first contact, 100% of drop-offs happen due to late price discovery, and the current process leads to post-hiring regret in approximately 40% of cases.
The process today relies on personal referrals, scattered Instagram profiles, and slow back-and-forth messaging.
By the time a user discovers the price, they've already invested time building expectations. When it doesn't match, they drop off, or worse, hire anyway and feel let down.
68,5% don’t know the price before the first contact, 100% of drop-offs happen due to late price discovery, and the current process leads to post-hiring regret in approximately 40% of cases.
• THE SOLUTION
Give users everything they need to decide, before they ever ask
Give users everything they need to decide, before they ever ask
Give users everything they need to decide, before they ever ask
WHAT UNIO DOES?
Connects users with wellness professionals by making portfolios, pricing, and introduction videos visible from the very first interaction.
WHAT UNIO DOES?
Connects users with wellness professionals by making portfolios, pricing, and introduction videos visible from the very first interaction.
WHAT UNIO DOES?
Connects users with wellness professionals by making portfolios, pricing, and introduction videos visible from the very first interaction.
WHAT UNIO DOES?
Connects users with wellness professionals by making portfolios, pricing, and introduction videos visible from the very first interaction.
THE PURPOSE
The goal wasn’t just to speed up the search, but to enable more confident and informed decisions, reducing the risk of a frustrating experience.
THE PURPOSE
The goal wasn’t just to speed up the search, but to enable more confident and informed decisions, reducing the risk of a frustrating experience.
THE PURPOSE
The goal wasn’t just to speed up the search, but to enable more confident and informed decisions, reducing the risk of a frustrating experience.
THE PURPOSE
The goal wasn’t just to speed up the search, but to enable more confident and informed decisions, reducing the risk of a frustrating experience.
• RESEARCH
Two phases to understand where the people trust broke down
Two phases to understand where the people trust broke down
Two phases to understand where the people trust broke down
SURVEY
With 13 respondents to quantify behaviors (search time, channels used, and price awareness).
SURVEY
With 13 respondents to quantify behaviors (search time, channels used, and price awareness).
SURVEY
With 13 respondents to quantify behaviors (search time, channels used, and price awareness).
SURVEY
With 13 respondents to quantify behaviors (search time, channels used, and price awareness).
INTERVIEWS
With 5 participants to understand motivations, frustrations, and the exact moments where the process broke down.
INTERVIEWS
With 5 participants to understand motivations, frustrations, and the exact moments where the process broke down.
INTERVIEWS
With 5 participants to understand motivations, frustrations, and the exact moments where the process broke down.
INTERVIEWS
With 5 participants to understand motivations, frustrations, and the exact moments where the process broke down.
THE INSIGHT THAT SHAPED EVERY DESIGN DECISION
"I didn't know if she was actually good. I hired her anyway. She wasn't what I expected"
THE INSIGHT THAT SHAPED EVERY DESIGN DECISION
"I didn't know if she was actually good. I hired her anyway. She wasn't what I expected"
THE INSIGHT THAT SHAPED EVERY DESIGN DECISION
"I didn't know if she was actually good. I hired her anyway. She wasn't what I expected"
Users weren't failing at finding professionals. They were failing at evaluating them. That's the gap Unio was built to close.
Users weren't failing at finding professionals. They were failing at evaluating them. That's the gap Unio was built to close.
Users weren't failing at finding professionals. They were failing at evaluating them. That's the gap Unio was built to close.
68,5%
68,5%
Didn’t know the price before the first contact
Didn’t know the price before the first contact
66,7%
66,7%
Trust hiring based on online reviews
Trust hiring based on online reviews
83,3%
83,3%
Would feel more confident with an intro video
Would feel more confident with an intro video
70,2%
70,2%
Found professionals through referrals
Found professionals through referrals
• DESIGN DECISIONS
Each design decision addresses a real pain
Each design decision addresses a real pain
Each design decision addresses a real pain
INTRO VIDEO
Photo portfolios weren’t enough. Users needed a human read on the professional before reaching out.
A short, mandatory video removes the “are they actually good?” uncertainty without adding excessive friction.
INTRO VIDEO
Photo portfolios weren’t enough. Users needed a human read on the professional before reaching out.
A short, mandatory video removes the “are they actually good?” uncertainty without adding excessive friction.
INTRO VIDEO
Photo portfolios weren’t enough. Users needed a human read on the professional before reaching out.
A short, mandatory video removes the “are they actually good?” uncertainty without adding excessive friction.
PRICE VISIBLE
68.5% reached first contact without knowing the price, which alone drove drop-offs.
Pricing is now visible in listings, profiles, and contact screens, no surprises, no wasted time.
PRICE VISIBLE
68.5% reached first contact without knowing the price, which alone drove drop-offs.
Pricing is now visible in listings, profiles, and contact screens, no surprises, no wasted time.
PRICE VISIBLE
68.5% reached first contact without knowing the price, which alone drove drop-offs.
Pricing is now visible in listings, profiles, and contact screens, no surprises, no wasted time.
REVIEW SYSTEM
Low-volume reviews feel unreliable. We introduced badges to highlight professionals with a minimum number of reviews, helping users distinguish proven profiles from new or potentially untrustworthy ones.
REVIEW SYSTEM
Low-volume reviews feel unreliable. We introduced badges to highlight professionals with a minimum number of reviews, helping users distinguish proven profiles from new or potentially untrustworthy ones.
REVIEW SYSTEM
Low-volume reviews feel unreliable. We introduced badges to highlight professionals with a minimum number of reviews, helping users distinguish proven profiles from new or potentially untrustworthy ones.
• IMPACT
Projected outcomes
Projected outcomes
Projected outcomes
+65%
+65%
higher chance of hiring a professional faster
higher chance of hiring a professional faster
-58%
-58%
reduction in drop-offs during the hiring flow
reduction in drop-offs during the hiring flow
+4x
+4x
likely to contact the right professional on the first try
likely to contact the right professional on the first try
-72%
-72%
reduction in post-hiring regret
reduction in post-hiring regret
LEARNINGS
The biggest takeaway was resisting the urge to solve the obvious problem. On the surface, it was “search is slow”, but the real issue was “users don’t have enough information to trust.” That shift in perspective changed everything.
LEARNINGS
The biggest takeaway was resisting the urge to solve the obvious problem. On the surface, it was “search is slow”, but the real issue was “users don’t have enough information to trust.” That shift in perspective changed everything.
LEARNINGS
The biggest takeaway was resisting the urge to solve the obvious problem. On the surface, it was “search is slow”, but the real issue was “users don’t have enough information to trust.” That shift in perspective changed everything.
