How an MVP connected thousands of Free Fire fans

Overview

Fora da Safe is a content hub created by Jota, a leading Free Fire influencer, born from the success of his Watch Parties with friends.

The project offers multiple opportunities for brands to connect with the game’s ecosystem in an authentic and relevant way, engaging both the community and influencers.

Fora da Safe is a content hub created by Jota, a leading Free Fire influencer, born from the success of his Watch Parties with friends.

The project offers multiple opportunities for brands to connect with the game’s ecosystem in an authentic and relevant way, engaging both the community and influencers.

The impact

+3500

users in the first 24 hours

+248

users per day

+56%

of new users became recurring

38%

of bounce rate

The challenge

Fora da Safe grew quickly alongside Jota’s Watch Parties, leading fans to rely on multiple platforms to follow tournaments and players. This growth created the need to expand the project into an online environment that could centralize this information. With a 3-month timeline, the challenge was to quickly validate whether a single hub could support ongoing community engagement.

With a 3-month timeline, the challenge was to quickly validate whether a single hub could support ongoing community engagement.

My role

As a Product Designer, I conducted qualitative research with the community, identified strategic priorities, and delivered an end-to-end solution validated from discovery through launch.

The solution

Solving the problem required strategic prioritization based on qualitative research with the community.

• Instead of building every feature at once, I prioritized based on direct user feedback, focusing on real-time news, tournament history, and player statistics comparison tools. Each feature was validated through interviews before implementation.

• Qualitative research showed that 75% of followers watched live streams on desktop, while using their phones as a second screen. This insight guided the design to prioritize a seamless mobile second-screen experience.

Solving the problem required strategic prioritization based on qualitative research with the community.

Process Highlights

I conducted qualitative research directly with Jota’s community to uncover real user needs and avoid assumption-driven decisions. The main pain points identified were:

• Reliance on multiple platforms and social networks to follow the competitive scene.

• Fragmented experience caused by switching between several tabs to watch matches, consume content, and check statistics.

• Lack of a player comparison tool.

• Absence of a centralized history of tournaments, including top-performing and most-winning players.

These insights directly informed feature prioritization and the development of a single hub focused on data, content, and engagement.

I conducted qualitative research directly with Jota’s community to uncover real user needs and avoid assumption-driven decisions. The main pain points identified were:

• Reliance on multiple platforms and social networks to follow the competitive scene.

• Fragmented experience caused by switching between several tabs to watch matches, consume content, and check statistics.

• Lack of a player comparison tool.

• Absence of a centralized history of tournaments, including top-performing and most-winning players.

These insights directly informed feature prioritization and the development of a single hub focused on data, content, and engagement.

I conducted qualitative research directly with Jota’s community to uncover real user needs and avoid assumption-driven decisions. The main pain points identified were:

• Reliance on multiple platforms and social networks to follow the competitive scene.

• Fragmented experience caused by switching between several tabs to watch matches, consume content, and check statistics.

• Lack of a player comparison tool.

• Absence of a centralized history of tournaments, including top-performing and most-winning players.

These insights directly informed feature prioritization and the development of a single hub focused on data, content, and engagement.

Trade offs

User research revealed numerous opportunities for improvement. To deliver the most impactful solution within practical constraints, I made the following strategic decisions:

• I prioritized manual validation over automation, even though automatic integrations for news, statistics, and tournaments will be essential in the future. This decision allowed us to test the real value of the product before investing in complex technical solutions.

• I postponed personalization features, such as custom profiles and individualized feeds, to focus on building a scalable foundation with clear monetization potential. These requests were mapped for future implementation based on real usage data, avoiding assumption-based decisions.

User research revealed numerous opportunities for improvement. To deliver the most impactful solution within practical constraints, I made the following strategic decisions:

Learnings

• Validating content filters during the prototyping phase with more extensive usability testing would have uncovered this friction point before implementation.

• Prioritizing strategic automation (tournament calendar) in the MVP would save operational time without impacting the deadline.

• Validating content filters during the prototyping phase with more extensive usability testing would have uncovered this friction point before implementation.

• Prioritizing strategic automation (tournament calendar) in the MVP would save operational time without impacting the deadline.

• Validating content filters during the prototyping phase with more extensive usability testing would have uncovered this friction point before implementation.

• Prioritizing strategic automation (tournament calendar) in the MVP would save operational time without impacting the deadline.

Conclusion

We delivered a concise MVP, validated by the first users with highly positive feedback. The next steps are to iterate on the product, enhance the experience, and expand features: monetization through subscription plans, personalized dashboards, and interactive features to boost community engagement.

We delivered a concise MVP, validated by the first users with highly positive feedback.

The next steps are to iterate on the product, enhance the experience, and expand features: monetization through subscription plans, personalized dashboards, and interactive features to boost community engagement.

More works

Redesigning the NFA Website